Challenge: idiopathic Multicentric Castleman Disease (iMCD) is a complex and relatively unknown disease, resulting in a lack of accessible information for patients, healthcare providers, and the general public. Recognizing this gap, our team of dedicated marketers, medical professionals, and patient advocates embarked on the creation of KnowiMCD.com. Our primary challenge was to consolidate the latest research, medical insights, and patient experiences into a user-friendly platform that would enhance disease awareness and understanding, as currently there is no site even close to this existing.
Solution: KnowiMCD.com successfully addressed these challenges by adopting a patient-centric approach. The website presents information in a clear and concise manner, free from confusing medical jargon, ensuring that individuals of all backgrounds can comprehend the material. The site includes a range of educational resources, videos, infographics, and downloads providing an array of educational information.